Capture
deep insights
Inform your go-to-market and customer success strategies with candid, actionable customer insights.
Don’t rely on guesswork.
Candid feedback from your buyers and customers will help you build the right go-to-market and retention strategies. IcebergIQ gathers feedback from your buyers and customers post-decision, helping to inform the right strategy for sales approaches, messaging, product roadmap, competitive intelligence, and customer success.
Anchor your insights in those who matter most: your customers.
Get unfiltered feedback that leads to actionable insights
Equip your teams
to win more deals
It’s not enough to rely entirely on CRM reason codes or anecdotal notes to understand why you win or lose deals. In-depth conversations with buyers and prospects will fill in the knowledge gaps, so your sales and product marketing teams can proceed with confidence.
Do a deep dive into customer churn
Did onboarding go well? Are your customers getting value? When they leave, do you know why? Churn/renewal analysis goes deep into the story of the customer journey to help leaders identify patterns, improve adoption, and hit retention targets. It’s “absolutely vital,” says one SaaS CEO.
Photo by Isaac Winterfeld
OUR SERVICES
Make truly informed decisions
You need the unfiltered truth to chart your course toward the right growth strategies. IcebergIQ will help you get clarity into your buyer and customer experience all along their journey with you.
Win/Loss Analysis
Understand why you win and lose deals. Get insights into your messaging and positioning, sales process, product features that matter most to buyers, and competitor tactics.
Churn Analysis
Understand why churn happens and how to prevent it. Get feedback on areas to improve along the customer journey, from onboarding, implementation, and training to support and renewal.
Customer Experience
From health checks to case studies, our portfolio of offerings explores all aspects of your customers’ experience.
How customer-centric leaders leverage IcebergIQ’s research
“We’ve used IcebergIQ for 10 years plus at Gainsight. It’s absolutely vital to our success, and it’s one of the highest-ROI things we’ve done. We’ve conducted hundreds and hundreds of interviews – every win, loss, churn, everything. For me, it’s super important as a CEO to always be learning. I want to learn how we can serve our customers better, make our product better, and how our team can be better. It’s just vital … I recommend it to every single CEO, every CS leader I meet because it’s one of the most important things we do. So if you’re not using IcebergIQ, go use it right now. It’s going to be one of the best decisions you’ll ever make.” (see video)
CEO
Customer Success SaaS Company
“I’ve worked with various partners over the years and IcebergIQ is truly impressive.”
VP Strategy
FinTech SaaS Company
“IcebergIQ has become an extension of our team and the invaluable insights we get from their research have helped us hone our messaging, better understand competitors, and make more informed decisions. Renewing our partnership is at the very top of my budget wish list every year!”
Director, Product Marketing
Enterprise Work Management SaaS Company
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