About IcebergIQ

IcebergIQ works with B2B SaaS companies who want to grow their businesses by learning from their buyers and customers. Our skilled team of professionals is passionate about understanding your business goals and helping you understand your customers in depth. As neutral third parties, our interviewers will uncover the unfiltered story – the things your customers won’t tell you directly.

IcebergIQ’s smooth, collaborative workflow makes it easy for you to roll out a customer research project. We handle the details while providing you with a steady flow of insights and a final roll-up of actionable themes and findings.

Headed by co-founders Natasha Narayan, Julie Payne, and Kristine Culp, IcebergIQ builds upon the pioneering work of Eigenworks, a win/loss consultancy from 2008-2019 founded by Alan Armstrong. We are committed to honoring that legacy while continuing to innovate and grow in exciting ways.

Our Values

A swarm of ethereal jellyfish, illuminated in a deep-sea blue, representing IcebergIQ’s intellectual curiosity as we navigate the vast ocean of market research to uncover hidden insights.

Intellectual
Curiosity

We are curious and open-minded. We learn every day – from clients in our ongoing engagement with them, from our clients’ prospects and customers who candidly share their visions and stories, and from colleagues, partners, and the industry as a whole.

Two kayakers paddle in sync on a glittering sea, silhouetted against the sunlight, symbolizing the thoughtful collaboration at IcebergIQ that propels client strategies forward.

Thoughtful
Collaboration

We are adaptable, flexible, and practice integrity in our work and our relationships. We respect the person at the heart of every interaction. We collaborate to solve problems and to achieve better results.

A diver descends into the deep blue sea, a trail of bubbles catching the light above, embodying IcebergIQ's dedication to diving deep for insightful analysis.

Deep
Insights

We are committed to active listening, depth of conversation, and data analysis. We uncover the insights that clients would not hear themselves. We embrace the challenge of delivering actionable insights to clients.

Join Our Team

We’re always looking for talented people to join our team for potential roles on our team. Are you curious, self-motivated, an excellent communicator and a team player? Do you value flexible working arrangements and the ability to work remotely? We'd love to hear from you.

An aerial shot of a solitary boat on a clear turquoise ocean, illustrating the journey and expansive opportunities at IcebergIQ for those eager to chart new courses in their careers.

Qualitative Research Analyst

IcebergIQ is a leading boutique consulting firm dedicated to helping B2B enterprise software companies learn from their buyers and customers. We are expanding our team and seeking the right people to join as Qualitative Research Analysts.

In this role, you will help our clients understand the voice of their buyers and customers. You will listen to audio recordings of customer interviews, read interview transcripts, and invest focused, thoughtful time in analyzing decision factors expressed by interviewees. You will learn IcebergIQ’s unique coding methodology and apply it to produce a detailed written report for each interview.

Ideal Skills and Abilities

Analysis & Critical Thinking: Ability to accurately understand a SaaS customer’s perspective, including their emotional sentiment. Identify, prioritize, and extract key insights from interviews using inductive reasoning.

● Writing & Editing: Excellent business writer with English fluency and the ability to present information in a compelling, detailed, readable manner. Strong grammar, clarity, conciseness, and tact.

● Adaptability: Openness to and ability to apply feedback. Knowledgeable and endlessly curious about technology, business concepts, and AI. Past experience using variety of cloud-based collaboration tools and enjoy learning new ones, such as Airtable, Box, Google Suite, Zoom, Slack.

● Decisiveness: Ability to make an accurate point when faced with ambiguity. Recognize and raise important nuances or off-the-cuff remarks to the appropriate level.

● Reliability: Self-motivated and highly organized. Able to juggle multiple assignments and deliver high quality work while meeting deadlines. Enjoy working independently and collaboratively in a virtual and fast-paced environment. Proactive and consistent communicator.

We are looking for inquisitive individuals with strong transferable skills. We encourage you to apply even if you do not have direct technology or business experience. Many of our successful analysts have come from diverse professional backgrounds, including journalism, psychology, law, and social sciences.

Job Details

● Ongoing, part-time contractor position (not an employee position). As an independent contractor, you will be responsible for providing your own invoicing, tax payments, and tools (such as an up-to-date secure computer with Microsoft Office). IcebergIQ will cover the cost of additional software licenses required for this role.

● Open to Canadians and permanent residents.

● We are a virtual company and our team works from their own home offices.

● Availability for 15-25 hours per week. Hours may fluctuate.

● We are looking for at least a one-year commitment. There are opportunities to grow with the IcebergIQ team.

● Pay rate will start at $30/hour and will rise to $35/hour after three months.

● All training will be paid, including initial onboarding concentrated over the first two weeks.

IcebergIQ’s fully virtual team is dynamic, innovative, collaborative, and driven by the desire to deliver quality work to our clients. We work hard and recognize that flexibility and work/life balance are key to our success. As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive and engaging environment for all team members. We welcome applications from all candidates and look forward to receiving yours!

Hiring Timeline

Please send your resume and cover letter to careers@icebergiq.com.

Applications will not be considered without a cover letter, as we value getting to know who you are and how your experience and skills align with this position.

We encourage you to also share any additional writing samples that will showcase your talents.

IcebergIQ’s fully virtual team is dynamic, innovative, collaborative, and driven by the desire to deliver quality work to our clients. We work hard and recognize that flexibility and work/life balance are key to our success. As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive and engaging environment for all team members. We welcome applications from all candidates and look forward to receiving yours!

GROUNDED IN THE
EIGENWORKS LEGACY

Alan Armstrong, who founded Eigenworks

Alan Armstrong, who founded Eigenworks, was dedicated to the idea that listening to your buyers and their stories is more powerful than relying on your subjective perspective or data in your CRM.

A win/loss pioneer, Alan launched Eigenworks in 2008 and continued refining its interview and analysis methodology until he passed away in August 2019. His loss was deeply felt by the Eigenworks team and his many friends and associates.

IcebergIQ has honoured Alan’s memory by placing a memorial bench on the grounds of a place he visited for sustenance and inspiration, the Ignatius Jesuit Centre’s Old Growth Forest in Guelph, Ontario. We are grateful for the many generous donors who helped meet the fundraising goal.

If you would like to make a further gift in memory of Alan, please consider donating toward a scholarship for product managers offered by the Toronto Product Management Association. Contact treasurer@tpma.ca for more information.

A memorial bench for Alan Armstrong on the grounds of a place he visited for sustenance and inspiration, the Ignatius Jesuit Centre’s Old Growth Forest in Guelph, Ontario.