How Do B2B SaaS Companies Understand Churn?

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IcebergIQ surveyed more than 175 customer success leaders to learn how B2B SaaS companies go about understanding reasons for churn.

We wanted to know: What are CS teams’ usual practices? How successful are they in uncovering the true reasons for churn?

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Smartphone displaying the cover of IcebergIQ's Benchmarking CS Survey titled 'How Do B2B SaaS Companies Understand Churn?' for June 2024. The cover features the IcebergIQ logo, a subtitle, and a photo of a businesswoman leading a team meeting.