Leveraging Churn Analysis for Competitive Insights
The Competitive Enablement Show by Klue
Klue recently interviewed IcebergIQ CEO Natasha Narayan about the benefits of a churn analysis program - something that can benefit every team across an organization. Churn insights inform how you go to market, compete, sell, and meet your customers' needs.
Natasha spoke with Adam McQueen, Content Marketing Manager at Klue, about how to approach a churn interview using a "hero's journey" lens to map out the customer story. She also shared some of the trends that have emerged from IcebergIQ's research. Listen to the whole conversation here:
AUDIO: Apple Podcasts