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Learn more about win/loss and churn/renewal analysis, best practices for a customer research program, and the value of candid customer insights.
Best Practices for a Win/Loss Program
On Dance Battle: The Competitive Intelligence Podcast, you'll hear podcast host Alex McDonnell interview IcebergIQ CEO Natasha Narayan about best practices for setting up a win/loss or churn study. The overall goal is to get candid customer feedback that delivers actionable insights and builds a culture of learning. "It's about everyone doing better as an organization and increasing the win rate," Natasha says.
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Reach out and explore how IcebergIQ can help you get to know your customers better and go to market with confidence.