Capture
deep insights
Inform your go-to-market and customer success strategies with candid, actionable customer insights.
Don’t leave key decisions to guesswork.
Candid feedback from your buyers and customers will help you build the right go-to-market and retention strategies. Don’t leave important decisions about sales, product, and customer success to guesswork. Instead, anchor them in insights from the people who matter most: your customers.
Get unfiltered feedback that leads to actionable insights
Equip your teams
to win more deals
It’s not enough to rely entirely on CRM reason codes or anecdotal notes to understand why you win or lose deals. In-depth conversations with buyers and prospects will fill in the knowledge gaps, so your sales and product marketing teams can proceed with confidence.
Do a deep dive into customer churn
Did onboarding go well? Are your customers getting value? When they leave, do you know why? Churn/renewal analysis goes deep into the story of the customer journey to help leaders identify patterns, improve adoption, and hit retention targets.
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OUR SERVICES
Make truly informed decisions
You need the unfiltered truth to chart your course toward the right growth strategies. IcebergIQ will help you get clarity into your buyer and customer experience all along their journey with you.
Win/Loss Analysis
Understand why you win and lose deals. Get insights into your messaging and positioning, sales process, product features that matter most to buyers, and competitor tactics.
Churn Analysis
Understand why churn happens and how to prevent it. Get feedback on areas to improve along the customer journey, from onboarding, implementation, and training to support and renewal.
Customer Experience
From health checks to case studies, our portfolio of offerings explores all aspects of your customers’ experience.
How customer-centric leaders leverage IcebergIQ’s research
“Talk to Natasha Narayan at IcebergIQ – I have used her and her firm for about 15 years (including when it was run by her predecessor, who sadly passed away). We have conducted literally thousands of interviews across win, loss, renewal, churn, and expansion. We get a quarterly readout for our exec team and it has a massive impact on our strategy. TL;DR: I’m a huge fan. One of the highest-ROI things we’ve EVER done.”
CEO
Customer Success SaaS Company
“I’ve worked with various partners over the years and IcebergIQ is truly impressive.”
VP Strategy
FinTech SaaS Company
“IcebergIQ has become an extension of our team and the invaluable insights we get from their research have helped us hone our messaging, better understand competitors, and make more informed decisions. Renewing our partnership is at the very top of my budget wish list every year!”
Director, Product Marketing
Enterprise Work Management SaaS Company
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