Getting to the Truth in Customer Conversations

Article
Written By Andrea Tam

Every enterprise software company needs to be listening to its customers. Are you doing that as effectively as possible?  

Learn from IcebergIQ CEO Natasha Narayan as she shares practical tips for getting to the truth in customer conversations in The Pragmatic magazine (flip through to page 32). You'll discover:

  • How to get the conversation rolling and put an interviewee at ease

  • Why it’s important to clear the space for interviewees to go where they want

  • How you can signal your interest in a topic and encourage someone to go deeper.

  • And more.

One-on-one customer conversations are where you get authentic, unfiltered insights that provide depth and context to  quantitative data (CSAT, NPS, surveys). By combining qualitative data with quantitative, you get the full picture that drives action. Listen closely to your customers and buyers - they have a lot to tell you.

Andrea Tam
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