With the New Year well underway, we thought it would be valuable to share a few insights from our research in 2022. Out of the hundreds of customer interviews that IcebergIQ conducted for B2B enterprise software companies last year, certain themes emerged.

Every enterprise software company needs to be listening to its customers. Are you doing that as effectively as possible? Learn from IcebergIQ CEO Natasha Narayan as she shares practical tips for getting to the truth in customer conversations in The Pragmatic magazine.

Are you in Customer Success or looking to join this fast-growing profession, and seeking a practical guide for everything you need to know? Thanks to the vast experience of Ruben Rabago and Ashvin Vaidyanathan and the many months they spent toiling away, the industry now has a practical, thorough guide, called The Customer Success Professional's Handbook, released in early 2020.

We are delighted to be profiled in the latest issue of "The Pragmatic," a magazine that is a must-read for product managers and marketers. Have a look and learn about our story and our mission as we continue the Eigenworks legacy.

What’s it like to be interviewed by one of our researchers? Here at IcebergIQ, we talk to people every day on behalf of our clients. We spend up to 30 minutes with each person on a call. Yes, 30 minutes! Think about that — busy people willingly give that much time to talk with a total stranger, in detail, about their evaluation and purchase decisions.

Are you knee-deep in budget planning right now? Many of our clients are nearing the end of Q4 and are ensuring they have a budget line for either a one-time study or an ongoing cadence of continuous buyer and customer interview research. The return on investment is significant when you consider higher win rates, higher retention rates, and new revenue from a product launch or acquisition. These tangible outcomes are direct impacts of talking to buyers and customers.

As a Product Marketing Manager, you want to measure every aspect of your customer’s experience with your product and company. You want to know what’s working and what’s not, so you can improve your strategies, retain more customers, and drive more sales. There’s no shortage of analytics to focus on as you pursue this goal.

How can you truly understand your buyers and customers along the customer journey and the product lifecycle? Alan Armstrong, Eigenworks CEO, was a passionate advocate for one-on-one conversations. "Talk to your buyers - they have so much to tell you," he advised in this article published posthumously by "The Pragmatic" magazine in November 2019. Here, Alan outlined a new approach for gathering and organizing customer stories in aggregate to see over-arching themes.